This multilingual rendition of America the Beautiful by/for Coke was one of the ads during last night’s Super Bowl that didn’t suck.

It’s quite a beautiful, charming rendition of the song, young voices, celebrating the sublime landscape of the United States, a patriotic song, promoting the essential American drink. In its core, this ad is an example of the ideological narrative of American Exceptionalism. 

Alas, because there were People of Color and non-General American English languages involved, parts of the right wing hated it and even started the #boycottcoke hashtag on twitter. Similar to the outrage surrounding the biracial family Cheerios ad – again, American upper middle class, stable heterosexual nuclear family, iconic American brand – this shows that this vocal part of the US American right wing public isn’t actually conservative – it’s plain white supremacist and racist. 

%d bloggers like this: