“It’s On Us” is another well-made, common sense, public awareness campaign backed by celebrities and the White House. It’s an almost entirely US-focused campaign (you can’t even buy a shirt outside of the USA), but the issue is international.
It really Is On Us (and I’m specifically looking at us men) to actually translate it from awareness into action – and not just by buying a tshirt, changing an avatar, or raising money. I’m also not sure where the donated money goes besides Generation Progress/Center for American Progress, which… isn’t great. However, the website does give a few helpful tips how we can act, and the video is a good call to action