“The really frustrating thing about the “Save the boobies” campaign and similar ones is that it gets it exactly backward. Often, the point of breast cancer treatment is to destroy some or all of the boobies in order to save the woman.

Saying that we should work to cure this disease because it threatens breasts is really upsetting. For starters, it suggests that women are worth saving because they’re attached to breasts, rather than the other way around. But worse, it tells any woman who’s had a life-saving mastectomy that she’s given up the thing that made people care about her survival. What a punch in the stomach.”

Randall Munroe, writer of xkcd