As many have pointed out, there are many different kinds of fake news. Or, as we put it in a forthcoming paper with colleagues, there are many different “shades of fakeness.” So much is evident in what one might call “controversies of classification” (around a list of false, misleading, clickbaity, and satirical sources by Melissa Zimdars, for instance), as well as in difficulties encountered around early attempts to fully automate the identification of fake news.