If I tell you “the sky is green,” it’s not so much my goal that you believe me instantly. My goal is rather to reiterate the claim that the sky is green until your resources to endure this dissonance are depleted and you give in and say, “that’s your opinion. I think the sky is blue. I guess there’s no way to determine the color of the sky objectively.”

Constant untruths eventually wear away the brain.